How Vijay rebuilt his screen image to become Tamil Nadu's Jana Nayagan.

A Vijay for every generation: How Thalapathy rebuilt himself into Jana Nayagan

As Vijay turns 52, his 33-year screen journey is traced through three distinct fan eras. From the romantic hero of the 90s to the Chief Minister of today, Vijay didn't just age with his audience, he rebuilt himself for each one.

by · India Today

In Short

  • Vijay entertained audiences for 33 years across three generations
  • Started as a romantic hero in early 1990s with hit films like Poove Unakkaga
  • In 2026, Vijay became Tamil Nadu Chief Minister, ending Dravidian party rule

There's a Vijay for every generation. For the past 33 years, Vijay has entertained the audience through his films, impeccable comedy timing and the numerous dance numbers that made everyone look up to him in awe. As Vijay turns 52 today, we trace his career, where he made himself appealing to three different generations and managed to stay in their hearts, long enough to become their Chief Minister today.

There are fans who fell for Vijay in a half-sleeve shirt, mooning over a college crush on a sun-soaked college campus. Then there are fans who met him as the brooding 'mass' actor, almost superhero-like, dodging bullets and bending the law for a cause. And there are fans who are younger, raised on dance reels and his persona.

Now, after 33 years and 69 films, he walked off a film set and into the Tamil Nadu Secretariat as the Chief Minister. Each of these demanded different versions of Vijay that audiences loved. That all three generations stayed loyal to him simultaneously is the real story behind Jana Nayagan (people's leader) – a title that started as a film and ended up as a job description.

When romance mattered

Vijay debuted as a lead at eighteen in Naalaiya Theerpu (1992), directed by his father SA Chandrasekhar aka SAC, in an industry where a director's son starting young wasn't unusual but rarely came with this kind of staying power. While his initial films didn't do well as expected, his career took a turn when he scored his first blockbuster with Poove Unakkaga in 1996.

Kadhalukku Mariyadhai (1997), Thullatha Manamum Thullum (1999) and Kushi (2000) introduced Vijay as a shy actor who headlined romance and campus films. He often played the boy-next-door who sang more than he fought, whose conflicts were emotional rather than physical, resolved with a song rather than a punch. This was the first Thalapathy - softer, unthreatening, built for an audience that wanted a hero to fall in love alongside, not one to be rescued by.

Simultaneously, this Vijay was also a singer in his own films – an avatar which ended up becoming as famous as the actor in him. The fans this era produced are now in their forties and fifties. They are also the ones who have witnessed Vijay from his formative years. They are also the ones who remember standing in long queues at a single-screen theatre for a show. The fans from this era loved Vijay for his on-screen persona and witnessed his transformation throughout.

The mass machine

After a string of romance and family dramas, there came a point in Vijay's career, where he gravitated towards saviour roles. He consciously chose mass masala entertainers where, through his roles, he spoke to his sisters, criticised modern women in films like Sivakasi (which didn't age well) and made men toiling for their family and friends feel seen.

Thamizhan (2002) and Thirumalai (2003) marked the hinge point, the film where the soft romantic roles began giving way to something harder. What followed was a near-decade-long run that redefined who Vijay was on screen: Ghilli (2004), in which he played a wronged son going up against a corrupt police officer; Thirupaachi (2005); and Pokkiri (2007), where he played a morally ambiguous undercover cop willing to break the law to enforce it.

This was Vijay channelling a very specific Tamil cinema tradition – the angry young man archetype popularised in Bollywood by Amitabh Bachchan in the 1970s and adapted into various films in Tamil over the years – into local terms: not a complete rebellious figure, but a rotating cast of vigilantes, wronged sons, oppressed and undercover agents, each one settling a score that the system itself had failed to settle.

AR Murugadoss's Thuppakki (2012) pushed this further, with Vijay playing a military officer dismantling a sleeper cell network in Mumbai, and Kaththi (2014) folded into an explicitly social cause – farmers' land rights – into what had until then been mostly personal vendetta plots.

This was also the era when Ilaiyathalapathy (young leader) became Thalapathy. It stopped being just a nickname and became an emotion for many. And it's here that his political ambitions came out in the open explicitly. Director AL Vijay's Thalaivaa (2013) carried the tagline, "It's time to lead" on its posters.

A leader in the making

This version of Vijay is the louder – for he laid the foundation for his political aspirations film by film. It was also in this era that his films had explicit references to late politician-actor MG Ramachandran aka MGR. Mersal (2017) and Sarkar (2018) sharpened the vigilante plots into something closer to actual political commentary — Sarkar's climax went so far as to stage Vijay's character's movement taking over the running of the state government, a scene that played, at the time, as bold cinematic provocation rather than a preview. That became true in 2026.

Atlee's Bigil (2019) was a successful attempt at channelling himself as a championing women. He played as a football coach, mentoring a women's team. Director Lokesh Kanagaraj's Master (2021) introduced him to an entirely new avatar: he played an alcoholic who undergoes a transformation to fight for the right.

Younger viewers who discovered him through his dance, style and franchise-style marketing rather than through any nostalgia for his earlier decades. Leo (2023) consolidated that newer audience further, becoming one of the highest-grossing Indian films of its year.

By the time Vijay launched his party, Tamilaga Vettri Kazhagam (TVK), in February 2024, he had quietly accumulated three distinct fanbases that had never needed to overlap – the romantics, the mass-movie loyalists, and the reel-generation newcomers – and he chose that moment to announce that his next film - Jana Nayagan - would be his last as an actor. At its audio launch in Malaysia in December 2025, he told a stadium of fans, "I have been with the people," choosing those words over goodbye.

Jana Nayagan emerges

What makes Jana Nayagan land different now is what happened after the film itself got swallowed up in censorship delays and an unauthorised leak: TVK contested its first election in 2026, emerged as the single largest party in the Tamil Nadu Assembly – breaking six decades of Dravidian political parties (DMK–AIADMK) dominance – and Vijay was sworn in as Chief Minister on May 10.

The title that was meant to describe a character on screen is now, his job. The fan who fell for the romantic hero, the fan who fell for the angry young man, and the fan who became the champion of the masses are watching the same man hold the office in Tamil Nadu. That is the man who built and rebuilt himself to become the true Jana Nayagan of today.

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