Why Is This Forgotten Justin Bieber Song Growing in Popularity Amid Diddy’s Legal Trouble?

Fans feel like "Lonely," speaks to the popstar's relationship with the disgraced music mogul.

by · The Root
Photo: Frazer Harrison/AMA2015 (Getty Images)

Diddy’s arrest by federal authorities has greatly affected the music industry in more ways than one. There’s been obvious speculation from fans about other popular celebrities who may have been involved in Puff’s schemes, but he’s also seemingly influenced some of the art these entertainers have created.

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Take Justin Bieber. In 2020, the pop star released the track, “Lonely,” a single that seemingly speaks to how the singer sacrificed his privacy for a life of fame.

Justin Bieber & benny blanco - Lonely (Official Music Video)

But recently, fans have taken the lyrics to mean something else amid all of Diddy’s legal troubles.

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The once-forgotten track has now spiked in popularity last week, selling 1,500 copies last week alone, which would be a nearly %1,400 increase in sales, according to Forbes.

Bieber hasn’t performed the song live in years, and he hasn’t promoted, reshared, or done anything to bring attention to the track. Then why are people gravitating toward it now? Fans have recently concluded that in actuality, the track speaks to his troubled relationship with Puff.

In a post on X, one user wrote, “Justin Bieber wrote and performed this powerful song, “Lonely,” to shed light on the painful reality behind Hollywood’s glamour, where young stars often face unimaginable abuse. In light of recent accusations against Diddy, it’s heartbreaking to remember that Justin was only 15 when he went through his own struggles with him. This song speaks to the truth so many young people in the industry face.”

Before allegations were made against Diddy, the two were considered friends. The two could be seen together as the young Canadian singer was growing in popularity in the late 2000s and he even made a guest appearance on Diddy’s 2023 studio album, “The Love Album.”

But due to the seriousness of the claims, Bieber has kept quiet and not uttered a word about the Bad Boy Records founder.