Triptii Dimri Backs D2C Brand Peep Beauty As Investor, Co-Creator

by · Inc42

SUMMARY

  • Actor Triptii Dimri has joined eye-focused D2C beauty brand Peep Beauty as an investor and co-creator
  • The startup is leveraging Dimri’s creative involvement and celebrity reach to position coloured contact lenses as everyday beauty and fashion accessories
  • Founded by former Keventers cofounder Aman Arora, Peep Beauty has raised ₹12 Cr and sells coloured contact lenses and eye makeup products