Yash Raj Films Backs Rusk Media To Expand Into Vertical Entertainment

by · Inc42

SUMMARY

  • The legacy production house will leverage Rusk’s combined expertise of digital media, younger audiences and mobile-first viewing to expand its content reach
  • As part of the investment, YRF will get access to Rusk Media’s proprietary film animation stake and vertical microdrama IPs
  • YRF’s investment in the startup comes amid more digital entertainment channels bid to crack the microdrama wave in the country