The Coach Y2K-inspired Denim Tabby Bag That Went Viral on TikTok Is Finally Back in Stock Today

20 Sep 2024, 16:41 by Olivia Cigliano · WWD

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Western-wear mania and Y2K-inspired denim-on-denim dressing have been trending all year, and there’s no end in sight for fall 2024. Blame it on Beyoncé‘s butterfly effect or Bella Hadid’s viral California cowgirl street style, the all-out Americana aesthetic has come to define this season’s trends. As natural centerpieces for elevated boho-chic ensembles, Coach’s denim bag collection debuted this spring and has since sold out two times over, but today’s your chance to get your hands on the Coach denim Tabby bag that’s finally back in stock.

Coach’s denim collection debuted in February with Western-inspired iterations of its Tabby 20 and 26 handbags, but those silhouettes sold out within hours of the launch. On TikTok, searches for denim Tabby handbags surpassed 3 million views in short order, prompting another swift sellout when the bags restocked again in July, just after the Coach Tabby bag ranked high on the Lyst Index as one of the hottest products of the summer. Nearly two months later, they’re finally back — but you’ll have to act quickly to get your hands on these highly coveted handbags.

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Actress Wu Jinyan carries a denim Coach Tabby bag in a spring campaign.

The denim-on-denim trend has become a key transitional uniform for fall 2024. Earlier this month, New York Fashion Week show-goers “painted the town indigo” in practically every silhouette of head-turning denim, whether in sculptural baggy jeans, draping dresses and trenches, or mismatched two-piece sets, cementing the style’s high-fashion status. Celebrities have been embracing the trend in recent weeks, too, be it Taylor Swift‘s Versace denim bustier and shorts she wore to a September Kansas City Chiefs game, Ashley Park‘s triple-denim ensemble with a similar Versace corset, or Demi Lovato’s wide-leg patchwork jeans and oversized distressed jacket seen just yesterday in New York City. The workwear fabric has also been spotlit in exciting brand collections for fall, from colored cool-girl denim toppers courtesy of Wrangler x Staud to simply chic denim dresses and skirts by Alexa Chung for Madewell. But, as for accessories, no bag has sparked nearly as much buzz as the Coach Denim Tabby.

Made of repurposed denim, the Tabby bag will no doubt pair beautifully with your best cowboy boots or as a finishing touch to a chic Canadian tuxedo, but also offers an opportunity to infuse unexpected textural intrigue to your handbag rotation, adding polish to any ensemble you pluck from your fall wardrobe. The Tabby 26 handbag is the larger of the two bags available, with ample room to stow your cell, headphones, a long wallet, and sunglasses. The smaller Tabby 20 handbag tucks under the arm with enough space to house your essentials plus a few bits and bobs like lip gloss and lipsticks.

The Coach denim Tabby bags are finally available to shop again but you’ll want to place your order ASAP, considering restocks historically sell out in a matter of hours.

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Coach Denim Tabby 26 Shoulder Bag

$550
Buy Now at coach

Coach Denim Tabby 20 Shoulder Bag

$395
Buy Now at coach

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Meet the Author

Olivia Cigliano is a Commerce Writer & Producer at Footwear News and WWD where she writes shopping content across fashion, beauty, footwear, TikTok style trends, and more. Cigliano received her bachelor’s degree in journalism from Emerson College, and her byline can be found in publications including Elite Daily and CR Fashion Book. She is currently based in New York City. As a self-proclaimed purse addict, she’s constantly monitoring exciting handbag trends, and reporting on new renditions of the iconic Coach Tabby bag.