N. Hoolywood Spring 2027: Ivy Style Reinvented

by · WWD
N.Hoolywood Spring 2027 ready-to-wear collection at New York Fashion Week.Courtesy of N.Hoolywood

Daisuke Obana offered his distinct take on Ivy Style for his spring collection.

The N. Hoolywood designer visited the athletic clubs in L.A. and New York for inspiration and studied the architecture, facilities and training equipment from the rowing culture of the 1920s. That resulted in a collection called “Physical Culture.”

“This collection started from my own memories of Ivy and traditional style, going back to when I was working in vintage stores in Japan in the early to mid-1990s,” he said. “At the time, pieces like Levi’s 501XX jeans and vintage Hawaiian shirts were becoming very popular, but I also knew people who would search through vintage clothing for Ivy and traditional pieces and wear them in a very clean and refined way. That really stayed with me. For me, Ivy has always been one of the forms of vintage clothing with the strongest sense of style.”

For the spring line, this was evident in an offering that blended sportswear and tailored dress silhouettes in classic materials, colors and patterns, updated through contemporary styles with workwear detailing and technical materials.

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In a video he released on Tuesday during New York Fashion Week, Obana showed tank tops, long-sleeve T-shirts and shorts that would work in a gym, juxtaposed with tailored suits and blazers, dress shirts, pleated trousers, including one in a bold plaid, and a range of outerwear. There were also flowy technical coats, polos, sweaters and drawstring pants.

“Throughout the collection, we brought the tough details and aging of workwear, along with elements of training clothes and contemporary sportswear, into clean traditional pieces,” he said.

And Obana legitimized his take on Ivy Style by partnering with some of the category’s best-known brands, such as Brooks Brothers, with which he collaborated on a short-sleeve shirt with the brand’s Golden Fleece logo on the back. Other collaborators included Dickes, Baracuta and Danner.

“Rather than nostalgically recreating Ivy from the past, I wanted to mix traditional clothing with workwear, sports and Physical Culture, and see how those different elements could create a new kind of traditional style for us today,” Obana said.