Dior Beauty Opens New Boutique in Oakbrook, Illinois

by · WWD
The new Dior Beauty discovery boutique.Paul Vu for Christian Dior Parfums

Christian Dior Parfums is bringing the magic of Avenue Montaigne to Illinois.

Open now in Oakbrook Center, the new beauty boutique pays homage to the couturier-perfumer’s birthplace with a fragrance discovery experience that’s anchored by a selection of one-of-a-kind olfactory silhouettes named La Collection Privée Christian Dior.

Designed by perfume creative director Francis Kurkdjian, the display sits at the heart of the store, surrounded by skin care, makeup, customizable fragrance trunks, cases and caps, as well as a curated assortment of fashion accessories, from sunglasses to scarves.

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The skin care stock includes the house’s hero collections, such as L’Or de Vie, Dior Capture and Dior Press, while the color cosmetics section features Dior Forever and Dior Backstage, as imagined by Peter Philips, lead creative and image director Dior Makeup. There will also be a service component, with a dedicated suite and skin consultation section of the boutique.

For scent enthusiasts, Dior shelved its blockbuster franchises — such as Miss Dior, J’adore, Dior Homme and Sauvage — with Dior’s Exceptional Pieces, aka exclusive artisan collectibles, like the Miss Dior by Judy Chicago collaboration and the limited-edition Les Récoltes Majeures.

The permanent Illinois location follows Dior’s immersive pop-up, held inside South Coast Plaza shopping center in Costa Mesa, Calif., in August, opened just one day after the latest Miss Dior campaign dropped, featuring longtime house ambassador Natalie Portman. The experience centered around the fragrance franchise, marrying product discovery with installations that called back to its history, olfactory notes and craftsmanship.