Abercrombie Creates Capsule With Cowboys’ CeeDee Lamb

by · WWD

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Abercrombie & Fitch has turned to Dallas Cowboys wide receiver CeeDee Lamb to help it celebrate the holiday season.

Lamb, who started working with the retailer in 2025 when the company was named the official fashion partner of the National Football League and of the Dallas Cowboys, visited A&F headquarters in Columbus, Ohio, to create the CeeDee Lamb Edit.

The athlete worked with the Abercrombie design team on selecting the colors, fabrics and silhouettes that best reflected his personal style, which is classic and simple, yet elevated.

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The 19-piece collection includes outerwear, knitwear, shirts, trousers and neckties. The collection also references Lamb’s football career, with his number, 88, embossed on the cardigan buttons and embroidered in Roman numerals on the back pocket of the trousers.

“I’ve always enjoyed fashion and developing my own sense of style, and this collection with Abercrombie reflects where I am today and where I see my style heading,” Lamb said. “As I’ve grown personally and professionally, I’ve found myself drawn to pieces that feel more refined and timeless. Working with the Abercrombie team gave me the chance to help create a collection that feels authentic to me and something I can see myself wearing for years to come.”

He added that working with the Abercrombie team was “a lot of fun. Getting to visit their headquarters, see the design process up close and share ideas made it a really unique experience. As an athlete, you don’t always get the chance to help create products people can wear every day, so being part of that through this partnership was pretty special.”

Lamb said what he liked most about the process was the ability to bring together the two things he’s passionate about: football and fashion. “We wanted to create pieces that feel elevated but are versatile and still easy to wear, whether you’re headed out with friends or spending time with family during the holidays. I’ve always enjoyed fashion and putting together my own look, so it was exciting to help create a collection that reflects that.”

“Welcoming CeeDee into our office gave us the opportunity to build on our successful relationship and bring his personal style directly into the creative process,” said Corey Robinson, brand president of Abercrombie & Fitch. “He has been part of our storytelling since the launch of our official partnerships with the NFL and the Dallas Cowboys, and his thoughtful perspective helped us create a collection that feels authentic to him while delivering the effortless, elevated style our customers expect from Abercrombie.”

The Abercrombie & Fitch x CeeDee Lamb collection launched online on Tuesday and will also be available in select stores.