Tory Burch Launches Splash, Its High Summer Collection, and Ad Campaign

by · WWD
A campaign image for Tory Burch's Splash collection.Anthony Seklaoui/ Courtesy of Tory Burch

Tory Burch will launch Splash, its high summer collection, on Tuesday. The collection has an accompanying ad campaign featuring Alex Consani and Sacha Quenby shot in GoldenEye, Jamaica by Anthony Seklaoui.

The collection is designed for escape, reverie and play. Among the items are Romy bucket bags that are woven in raffia; crochet Charlie shoulder bags; Miller sandals, and cotton tanks pinned with silk flowers.

Following the Splash launch will be the Splash Jelly Drop featuring Ella totes in translucent jelly on May 19.

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A campaign image from Spash by Tory Burch.Anthony Seklaou/ Courtesy of Tory Burch

The campaign will appear on Tory Burch’s Instagram, TikTok and YouTube channels.

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The Splash capsule will be sold at all Tory Burch boutiques and toryburchcom. Retails partners include Nordstrom (exclusive Nordstrom product timed to Jelly Drop on May 19), Bloomingdale’s, Neiman Marcus, Saks Fifth Avenue, Shopbop and Revolve.

A campaign image from Spash by Tory Burch.Anthony Seklaou/ Courtesy of Tory Burch

The collection ranges from $175 for jelly heeled sandals to $695 for crochet Charlie shoulder bags, up to $1,695 for select ready-to-wear.