Jean Paul Gaultier Hosts Immersive Event for La Favorite Scent

by · WWD
Jean Paul Gaultier is holding an immersive event in Paris for its women's fragrance La Favorite.Courtesy of Jean Paul Gaultier

FRAGRANCE FETE: To celebrate La Favorite, its new women’s fragrance, Jean Paul Gaultier has taken over Lafayette Anticipations in Paris to offer the public an immersive experience.

From Wednesday to Saturday the house is inviting people to take an olfactive journey inspired by the fragrance’s heroine, whose name winks to the French royal court of yesteryear. (“La favorite,” French for “the favorite,” referred to the king’s official mistress.)

At Lafayette Anticipations, Galeries Lafayette’s art foundation, it is possible to follow her journey throughout a day in Paris. The first stop is a tabac, or tobacconist shop, where lighters, key chains, scratch cards and more are on offer.

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Next is a Paris street inspired by the famed Junior Gaultier boutique on Rue du Jour. Here there is a florist, glove-maker and chocolatier, which channel the signature olfactive notes of La Favorite: Queen of the Night, benzoin and tonka bean.

La Favorite is the first major feminine fragrance launch for Jean Paul Gaultier in a decade.Courtesy of Jean Paul Gaultier

Find a JPG club tucked behind a Morris column; Sophie Dries designed the space in the spirit of Gaultier. Cocktails are served, reinterpreting the trio of olfactory facets of La Favorite, which is Gaultier’s first major feminine launch in a decade.

But that’s not all. From Oct. 8 to 11, Jean Paul Gaultier is staging another immersive La Favorite pop-up, this time at the Canopée des Halles terrace.