DSM-Firmenich Unveils Flagship Fine Fragrance Hub in Chelsea

by · WWD
DSM-Firmenich's flagship for fine fragrance in New York City.Courtesy

Chelsea is about to get a lot more fragrant.

DSM-Firmenich is unveiling its new flagship for fine fragrance in New York City.

Located at 641 Avenue of the Americas in Chelsea, the 44,000-square-foot space brings together perfumers, fragrance development teams, application, digital and compounding capabilities under one roof.

Home to around 100 employees, including nine fine fragrance perfumers, the new Chelsea location is designed to foster deeper collaboration, inspire creativity and accelerate innovation alongside clients and creative partners.

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“Few cities inspire creativity quite like New York. With our new home in Chelsea, we are investing in an environment designed to bring together talent, inspiration and diverse perspectives. Rooted in one of the city’s most dynamic creative neighborhoods, this space creates new opportunities for collaboration, dialogue and discovery, enabling our perfumers, clients and partners to shape the future of fine fragrance together,” said Jonathan Simon, president of global fine fragrance at DSM-Firmenich.

At the heart of the new site is a purpose-built laboratory, with advanced automation and robotics, including Cerberus, a custom-built compounding robot capable of handling up to 456 raw materials.

The opening of the Chelsea office also marks the launch of Open Air: Artists in Resonance, a new cultural platform exploring creativity through conversation, community and culture.

Open Air connects fragrance with disciplines ranging from food, music, fashion, design and nightlife to spirituality and social service. Participants include a DJ, chef, tattoo artist and designers, as well as members of the voguing community and organizations including Housing Works, Brooklyn Grange and many others.