Kenzo Spring 2027: A Sense of Place

by · WWD
Kenzo Spring 2027 Ready-to-Wear Collection at Paris Men's Fashion WeekCourtesy of Kenzo

Chanel is synonymous with Rue Cambon, Dior with Avenue Montaigne, and Kenzo with Place des Victoires, where founder Kenzo Takada opened his headquarters and a very happening boutique at No. 3 roughly 50 years ago.

The round, picturesque square and its environs were once brimming with haberdashery shops, and this fed Takada’s habit of collecting ribbons, which found their way into his collections as surely as floral prints did.

For Kenzo’s spring coed collection, creative director Nigo incorporated striped ribbons, which dovetailed handily with an Ivy League preppy feeling, which also stemmed from Takada’s personal penchant for dressing in that manner.

Since 1993, the brand has been controlled by LVMH Moët Hennessy Louis Vuitton, which has a knack for excavating and exalting brand heritage, and Nigo has riffed on the way Takada bridged Eastern and Western cultures.

You May Also Like

For spring, he kept the focus on preppy and workwear, with more feminine flourishes than recent Kenzo collections. There was even the kind of ruffled, bias-cut dress you expect to see on Avenue Montaigne.

But the eye went to familiar Kenzo staples like varsity jackets, chore jackets in small florals or bonsai-tree camo, rugby shirts with collegiate insignia, and double-knee pants, sometimes incongruously in suede.

Finishing off the looks were Converse sneakers echoing the collection’s key prints, and a collaboration on moc-toe shoes with French shoemaker Paraboot, for which Kenzo added D-rings for lacing and varsity lettering.

The collections were displayed on mannequins in a temporary space overlooking the square, where Kenzo is inviting the public to enjoy a retail pop-up, florist, café and magazine shop/convenience store that will operate until June 28.

Collection Gallery 48 Photos

View Gallery