Georgina Rodriguez Brings Audacious Femininity to New Guess Holiday Collection Campaign
by Maggie Clancy · WWD- Share this article on Facebook
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Georgina Rodriguez is the face of Guess’ holiday 2024 campaign.
Known for her Netflix reality series “I Am Georgina” and her longterm relationship with soccer star Cristiano Ronaldo, the holiday campaign is the latest in the star’s collaborations with Guess.
“Working with Nima [Benati] was amazing, and the holiday collection is absolutely stunning; the craftsmanship and design pieces made me feel so glamorous and comfortable in my own skin,” Rodriguez said in a statement. “It is truly an honor be part of the Guess family, and I am absolutely thrilled for the wonderful opportunity to be a Guess Girl again.”
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Captured by Italian photographer Nima Benati, the holiday campaign features Rodriguez modeling a series of key looks, including an ankle-length winter coat with a wide collar and belt, knee-high animal-print boots, a shaggy hair jacket and a silk animal-print dress, each accessorized with coordinated bags and stilettos.
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Rodriguez previously starred in the fall 2023 Guess and Marciano campaign, also shot by Benati, who captured “a day in the life” of the star. Rodriguez was also featured in the brand’s spring 2024 campaign, where she showcased looks featuring vibrant polka dots and denim pieces.
Paul Marciano, chief creative officer of Guess? Inc., noted the strength of their collaboration and her alignment with the brand’s ethos of “femininity par excellence.”
“Georgina perfectly embodies the spirit of the Guess woman — her beauty, confidence, and elegance make her the ideal face of our brand. Working with her over the years has been a wonderful experience, and this new campaign brings her iconic look and the essence of the brand to the forefront once again.”
The Guess holiday 2024 collection includes shoes, outerwear, printed dresses, handbags and accessories, and is available online and in-stores.