EXCLUSIVE: The Only Agency Acquires The Blogger Agent

by · WWD
Claudia Bish and Kent BeldenCourtesy

The Only Agency, the U.S. firm that represents high-profile creatives including Law Roach, has acquired The Blogger Agent, the U.K.-based talent agency specializing in digital creators and influencers across the U.K. and Europe, as it looks to expand its global representation business in the creator space.

Founded in 2015 by Claudia Bish, The Blogger Agent represents talent across fashion, beauty, lifestyle, entertainment and culture with a combined social following of more than 100 million. The agency will continue to operate under its existing name, with its London-based team joining The Only Agency. Financial terms of the deal were not disclosed.

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“The Blogger Agent has built an exceptional business and a powerful roster of creators with real influence and cultural relevance, particularly across fashion and beauty,” said Kent Belden, founder and chief executive officer of The Only Agency, in a statement. “Our talent creates the looks and images that shape fashion and beauty and The Blogger Agent’s creators bring those looks to audiences every day, allowing us to create a truly global talent platform.”

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The deal brings The Blogger Agent’s creator network with The Only Agency’s roster of stylists, which also includes Brett Alan Nelson and Dani Michelle, as well as beauty experts, visual artists and other creative talent. Headquartered in Los Angeles, The Only Agency has a presence in New York, Nashville, Miami, London and the Middle East.

As part of the acquisition, Bish will help lead expansion efforts in the U.S. and the Middle East, with a focus on signing talent and developing opportunities in those markets.

“The Only Agency shares our belief that great talent deserves thoughtful, strategic representation, and that the strongest partnerships are built for the long term,” Bish said in a statement. “Joining forces gives our creators access to new opportunities, relationships and markets while allowing us to build on everything we’ve created so far. I’m particularly excited about the opportunity to expand our presence in the U.S. and Middle East and bring even more opportunities to our talent.”