10 Magazine Spotlights the Fusion of Fashion, Luxury, Sport With a New Supplement, 10 Sport

by · WWD
10 Magazine is preparing to launch 10 Sport, looking at the intersection of sports and fashion.Courtesy

10 AND COUNTING: London-based 10 Magazine is adding to its franchise with the launch of a twice-yearly supplement called 10 Sport. The first issue will launch in March and will have Eduardo Camavinga of Real Madrid and the French National team on the cover. Camavinga was photographed in Paris by Paul McLean.

10 Sport will be published alongside 10 Men in Europe, the U.S. and Australia with the aim of creating a “new home to celebrate the collision of sports and luxury fashion,” according to the magazine.

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The plan is to spotlight big stars and rising names across football, basketball, golf, athletics and other sports, and to explore the growing influence of sports on the world of fashion. The magazine will also look at how fashion has impacted Formula 1, FIFA, NFL and NBA sporting figures and events.

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Venus Williams in a shoot for 10 Magazine USA.

10 Sport will include fashion editorials, product-focused features, still-life components, stories on specific sports and changes in the sporting world, as well as interviews with athletes, brands and the forces shaping both industries.

Sophia Neophitou, global editor in chief of 10, said it was time to launch the supplement because, “The worlds of fashion and sport are increasingly colliding, but there’s nowhere to have that conversation. 10 Sport creates a space for it.”

She added the team chose Camavinga for the launch cover because “nobody better represents the new axis of sport and fashion. He was the first professional footballer to walk the runway for Balenciaga, and his approach to fashion is so confident and expressive. When he walked into our shoot, he looked like he’d already been styled. He embodies all the qualities of the next generation of sports superstar.”