Toteme Opens First Miami Store
by Emily Mercer · WWD- Share this article on Facebook
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Swedish luxury fashion brand Toteme opened the doors to its first store in Miami at Bal Harbour Shops on Wednesday. The opening follows the brand’s recent announcement of expanding into menswear with ready-to-wear, shoes and accessories, which is scheduled to drop in August.
“We see every store as a chance to explore a different physical expression of the brand. In Miami, we felt there was an interesting overlap between Swedish and Floridian ideas of landscape, materiality and modernism. We wanted the store to sit between those ideas,” Toteme’s cofounders Elin Kling and Karl Lindman told WWD.
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The light-filled, 1,010-square-foot, single-level space was designed in collaboration with the duo’s longtime partner, Stockholm architects Halleroed, to reinterpret Miami’s natural landscape through their Scandinavian lens. Its front room features low Liljevalchs sofas by Josef Frank for Svenskt Tenn that were custom upholstered in a 1930s oversized flowers and winding stems Celotocaulis print, as well as archival 18th-century botanical engravings that line its walls in frames crafted from hand-woven banana leaves.
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Throughout the space, natural textures, such as woven rattan shelving, a leather table, Pukeberg glass pendant lamps and heritage wardrobe trunk-inspired displays, are highlighted alongside monochrome surfaces and mirror-polished stainless steel rails.
Upon opening, the store will feature Toteme’s pre-fall 2026 collection of women’s handbags, shoes, accessories, jewelry, swimwear and ready-to-wear. While the brand is not opening with styles exclusively crafted for the Miami location, Kling and Lindman noted they will be considered in the future. In addition, the only U.S. stores confirmed to hold the brand’s upcoming menswear collection is its New York locations on Mercer Street and Madison Avenue and California Shops on Melrose and at South Coast Plaza.
“We choose cities where Toteme can have a real conversation with the place, not simply take up a space in it. Miami has a strong visual identity, which makes it interesting for us. For the store, we brought warmth and natural texture into an exacting architectural language, blending local elements with our Swedish heritage,” the duo explained.