Julie Kegels Spring 2027: Gravity Falls

by · WWD
Julie Kegels Spring 2027 Ready-to-Wear Collection at Paris Fashion WeekCourtesy of Julie Kegels

An apple a day keeps gravity at play.

For Julie Kegels, the fruit is both her bedtime ritual and a Newtonian reference that laid the foundation for a collection that once again teetered between cerebral and whimsical by interpreting gravity literallly.

Dresses slipped down into skirts, sleeves and cuts dropped low, and pigment appeared to seep through layers of organza, while fragments of sequined bras were caught between transparent layers, suspended somewhere mid-fall.

It is an apt metaphor for a brand that has suddenly acquired considerably more weight with her recent LVMH Prize win.

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“My life became fuller, with more people, more conversations, and more opportunities, but also way more responsibilities,” she told WWD backstage. But rather than seeing the heavier responsibilities as a burden, the 27-year-old took a topsy-turvy point of view. “’Heavy’ — the word — it’s just gravity, and so it’s something that grounds us and gives weight to things that matter.”

That idea came through most successfully with movement, such as the swoosh and subtle sparkle of sequins tumbling around inside an asymmetric hem, floating waistlines and lacquered, full-skirted coats, and was borne by a suspended and bouncy runway inspired by the work of physicist Dan Burns.

Elsewhere, a system of deconstructed undergarments created the illusion of clothes collapsing while remaining functional. That balance of wearable yet slightly off-kilter is difficult to pull off, and she did so less successfully with a drop-crotch pantyhose look that is more compelling as a runway proposition than IRL.

Still, perhaps the best evidence of the collection’s accessibility is what sells. Kegels noted that while skirts are popular, full looks from the show are her bestsellers.

She’s hoping to add bags to that mix, with her first collection — including the aptly named Gravity bag — set to debut with the spring collection.

As for the 400,000 euro purse that came with the LVMH prize? Kegels hopes to add another staffer to her small team of four, “just to make it so we’re not working 16 hours a day,” she said.

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Very down to earth.