Rock & Roll Denim to Open First Store at Fort Worth Stockyards

by · WWD
The Fort Worth Stockyards has been developed into a retail destination.Courtesy

Rock & Roll Denim, a contemporary Western denim and apparel brand, will open its first retail location in the historic Fort Worth Stockyards Station in the spring of 2027. The 2,100-square-foot store is expected to have a soft opening in January, followed by a full opening in March or April.

The opening is a homecoming of sorts for the brand, which is owned by Fort Worth-based Westmoor Manufacturing, which also produces Panhandle Slim. Rock & Roll Denim has been on a roll of late with popular collaborations with country rocker Koe Wetzel and rodeo champion Rocker Steiner as well as prominent wardrobe placements on Taylor Sheridan’s series “Landman.”

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The opening news coincides with Westmoor’s 80th anniversary, making it one of the oldest, family-owned apparel companies in the United States.

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“For 80 years, we’ve built our reputation on quality, authenticity, and a passion for the Western lifestyle,” said Jamison Hochster, president of Westmoor. “Opening our first-ever retail store right in our own backyard at the Fort Worth Stockyards is an exciting new chapter for Rock & Roll Denim. For the first time, we get to tell our brand story in our own words, in a way that’s authentic and impactful. It reflects the incredible momentum behind our brand, and it gives customers from across the country and around the world the chance to touch and feel Rock & Roll Denim exactly as we see it. Just as important, this store is built to drive demand for our valued retail partners. The more people experience our brand here, the more they’ll look for it everywhere they shop.”

The Stockyards was once a site for livestock pens but has been reimagined as a retail hub. It houses 20 shops and restaurants including stores for Ariat, Boot Barn, Cavender’s, Lucchese, Maverick Fine Western Wear and others. In September, it hosted a Western version of Fashion Week.