EXCLUSIVE: Dior to Stage Cruise 2028 Show in Shanghai

by · WWD
Dior will show its cruise 2028 collection in Shanghai.

CURTAINS UP: Dior is the first major French luxury house to announce the details of its next cruise show.

Creative director Jonathan Anderson will present the resort 2028 collection in Shanghai on May 14, Dior said on Monday.

Anderson will walk in the footsteps of his predecessor John Galliano, who was Dior’s creative director from 1996 to 2011 and presented a cruise show in Shanghai in 2010, in tandem with a store opening and a retrospective exhibition.

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The brand noted that founder Christian Dior referenced the Chinese city in his spring 1948 haute couture show by christening one of his key looks Shanghai.

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In recent years, Dior has frequently staged events there, most recently holding a runway show for the pre-fall 2021 collection at the Long Museum, and celebrating its pillar fragrance Miss Dior with an exhibition at Fosun Foundation last year.

China remains a key battleground for luxury brands seeking to revive growth after a two-year slump. Next year’s cruise show will mark Anderson’s first major moment in Asia since he was named creative director of Dior last year.

The Northern Irish designer will present his spring 2026 women’s ready-to-wear collection in Paris on Sept. 29. This will be followed by a pre-fall show in Dublin on Dec. 4, Dior’s first show in Ireland.

Anderson presented his cruise 2027 show in Los Angeles in May, kicking off a round of destination shows in the United States, which has led a tentative recovery for luxury brands as the picture in Asia remains mixed.