New York Men’s Day Opens Applications for February Showcase

by · WWD
Andy Yu x Big Ocean was one of the brands at September's New York Men's Day.Steven Molinas Contreras

Emerging menswear designers take note: applications are now open for New York Men’s Day in February.

The biannual event will be celebrating its 27th edition next winter and is the only platform dedicated exclusively to men’s and genderless brands.

Interested designers can visit the New York Men’s Day website to fill out an application form now through Nov. 6. Those chosen will have 85 percent of the cost of the presentation covered. That includes the hair and makeup teams, PR services, event coordination, back-of-house production and supplies, and a photographer/videographer.

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New York Men’s Day will be held on Feb. 8 and typically showcases eight to 12 designers in two separate two-hour time slots on the opening day of New York Fashion Week. Each designer will present his or her collection in an individual studio space.

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The selection committee for this season includes Jian DeLeon, men’s fashion and editorial director of Nordstrom; stylist Memsor Kamarake; Aria Hughes, editor in chief of Complex Media, and Joseph Errico, editor in chief of Grazia.

For the past couple of seasons, it has been held at Mercedes-Benz of Manhattan’s showroom in Hell’s Kitchen although the venue for February has not yet been announced.

New York Men’s Day was founded by Erin Hawker of Agentry PR in 2014. Agentry is a marketing communications agency that was established in 2010.