Jennifer Lawrence Teases Biotech-Driven Hair Care Brand Mes°

by · WWD
Jennifer Lawrence at the Christian Dior fashion show.Swan Gallet

Is Jennifer Lawrence the next celebrity poised to launch a brand?

The A-list Oscar-winning actress, whose credits include The Hunger Games series, Mother!, Silver Linings Playbook and much more, took to Instagram Friday to share a carousel of images of her with different hairstyles for various different roles. They range from sleek updos to blond bangs to red hair to super messy and everything else in between.

Then a link to a brand called Mes° appeared underneath her Instagram handle, which leads to a landing page stating that the hair care brand has been biodesigned by Lawrence and Arcaea, the biotech company founded by MIT grad Jasmina Aganovic.

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As of yet, there’s no other details on the brand, apart from the tag line stating “a new perspective on beauty” next to the date Oct. 27. There is also a sign-up line for those who want to “get curious.”

This comes after Lawrence recently joined Instagram in September with a video joking “So yeah, I’m giving it a shot and if anyone says anything negative I’ll quit immediately.”

Arcaea has raised an impressive $78 million in series A funding from investors including Chanel, Givaudan and Olaplex.

Other celebrity beauty brand founders include Blake Lively, Beyoncé Knowles-Carter, Lady Gaga, Hailey Bieber and Selena Gomez.