Tommy Hilfiger Comes Out With Limited-edition F1 Miami Capsule

by · WWD
A look from the Miami-specific Tommy Hilfiger x Cadillac fangear.Courtesy of Tommy Hilfiger

Tommy Hilfiger has become one of the famous faces to embrace Formula 1.

Over the years, he’s sponsored several high-profile drivers and even served as official fashion sponsor of the fictional APXGP Team in Brad Pitt’s popular “F1 the Movie.”

His commitment to the sport also led to him being honored this October with the Cameron R. Argetsinger Award for Outstanding Contributions to Motorsports by the International Motor Racing Research Center.

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His company is the exclusive fanwear partner of the Cadillac Formula 1, which is making its debut on the circuit this season. Earlier this year, he launched a collection of co-branded fangear styles and replicas inspired by the team kit, and for the Miami Grand Prix, slated for May 1-3, Hilfiger has created a special limited-edition drop of Miami-themed graphic Ts, hoodies and caps designed with stylized palm trees, the city skyline and a Formula 1 car motif. There’s also a bold pink colorway that nods to Miami’s vibrant racing culture. The capsule retails for $49.90 to $349.90 and is available in sizes XXS to XXL.

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Tommy Hilfiger x Cadillac fangear.

The Miami capsule is part of a broader series of city-inspired race specials tied to key moments on the Formula 1 calendar, which will bring localized artwork and colorways to the Tommy Hilfiger x Cadillac fanwear collection in Austin and Las Vegas as well.

The Miami capsule launched Wednesday on the Tommy Hilfiger website as well as on Amazon, Macy’s and in select Tommy Hilfiger stores including units in the Dolphin Mall and Sawgrass Mills in Florida. Select items will also be sold trackside at the Miami Grand Prix.

The collection features Miami-themed styles.Courtesy of Tommy Hilfiger