Emma Chamberlain and Pinterest Unveil Second Collaboration
by Kanika Talwar · WWD- Share this article on Facebook
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Building on the 2025 partnership between Pinterest and Emma Chamberlain’s Chamberlain Coffee, the two on Thursday revealed the release of the second iteration.
Drawing inspiration from the social media company’s 2026 Pinterest Predicts trend report and the Wilderkind trend itself, the partnership focuses on consumers unplugging and making their everyday coffee ritual into a way to connect back with nature.
The limited-edition collaboration features an organic almond-flavored coffee blend, blueberry natural syrup, alongside merchandise of a Wilderkind-inspired mug, plate and picnic blanket.
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Chamberlain once again used Pinterest as a creative resource for the collection, from flavor selection to the accompanying campaign visuals.
“I love that inspiration can begin with the tiniest discovery and lead somewhere completely unexpected,” Chamberlain said. “I was very excited to work with Pinterest again because we had so much fun building a world together the first time. When the team showed me this year’s Pinterest Predicts trends, I kept coming back to Wilderkind. I was really drawn to the idea of taking inspiration from nature in its purest form, something I haven’t experimented with nearly enough creatively.”
She added that while she spent much of her life online, it has made her appreciate real life. “Spending time in nature, talking to people and making something with her hands,” which she said fulfills her the most.
“It’s an invitation into the world of Wilderkind: a pastoral, playful escape inspired by soft forest light, sun-warmed blankets, and the charm of spending a little longer outside. And I think people are craving that kind of thing right now. I hope it inspires people to slow down, see the beauty in the real world, and follow wherever their ideas take them.”
The Chamberlain Coffee x Pinterest collaboration retails from $18 to $98 and is available on the brand’s website and Pinterest profile.