Poshmark to Host Two-day Poshfest Shopping Event in Los Angeles

by · WWD
Poshfest Los Angeles will take place at City Market Social House.Courtesy of Poshmark

Poshmark is taking its resale marketplace off the screen and into downtown Los Angeles.

The company will bring its 14th annual Poshfest to City Market Social House on Friday and Saturday, shifting the conference into a public-facing, two-day shopping event with nearly 5,000 pieces spanning vintage, designer, denim, accessories, bridal and contemporary fashion.

“Los Angeles felt like the perfect place to start,” said Elizabeth von der Goltz, Poshmark’s chief revenue officer, of changing the format. “It’s one of our largest and most engaged communities, but it’s also become such a destination for vintage and secondhand fashion, with this incredible mix of archival, luxury, denim and one-of-a-kind finds.”

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The L.A. event follows a recent public New York Fashion Week activation, which von der Goltz said helped confirm interest in experiencing Poshmark offline.

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“When we opened our NYFW activation to the public, people lined up for blocks, with many arriving early to get access to the product before it was gone,” she said. “It showed us there’s a real appetite to experience Poshmark in person, and that the thrill of discovery becomes even more powerful when you bring it into the physical world.”

Sellers and local vintage businesses taking part in L.A. include Honey Vintage, Happy Isles, Homeboy Threads and The Millennial Decorator, alongside creators and sellers from around the country. Also showing is L.A. artist Bijou Karman, who created the event’s logo and artwork and will sell pieces from her own booth.

Founded in 2011 by Manish Chandra, the California-based resale marketplace, now owned by South Korean internet company Naver Corp., is reporting growing activity across its business. According to von der Goltz, gross merchandise value is rising about 30 percent year-over-year, orders are up more than 20 percent and engagement has increased nearly 20 percent since January. Sellers are adding more than 700,000 new listings daily, she said.

Poshfest will also showcase Poshmark’s recently launched Event Mode, which lets shoppers scan an item’s QR code, buy it through the seller’s Poshmark closet and take it home immediately. The market will stream through Posh Live for shoppers outside L.A.

“We want to do more IRL experiences, and Event Mode gives us the infrastructure to make those experiences truly shoppable,” von der Goltz said.

Rowenta is partnering on the event, offering complimentary garment care and on-site tailoring, while Poshmark will also host authentication demonstrations and an interactive listing station.

“Our ambition is to take it to a different city each year,” von der Goltz added.