Blue Cast: Eco Age’s John Higginson on Educating the End Consumer About Sustainability

by · WWD
Courtesy of Carved in Blue

Historically, fashion has not been known for transparency. “Made In” labels are gamed by completing final production steps in attractive countries like Italy, organic materials have been rocked by faking scandals and greenwashing abounds.

However, as Eco Age CEO John Higginson explained on the latest episode of Carved in Blue’s Blue Cast podcast, one technology is going to help peel back the curtain on fashion’s sustainability credentials: artificial intelligence. AI will assist shoppers in sifting through copious data and comparing brands’ credentials in record time.

Read more on Carved in Blue.

This article is one of a series on SJ Denim from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.

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