Net-a-porter Turns a New Leaf With Spring Campaign

by · WWD
Net-a-porter spring 2026 campaignCourtesy of Net-a-porter

NEW LEAF: Net-a-porter is turning the page on its next chapter with its spring 2026 campaign, in addition to a reunited leadership brain trust drawn from its earliest days and led by Net-a-porter president Heather Kaminetsky.

Net-a-porter spring 2026 campaign

Shot by Davit Giorgadze and featuring model Apolline Rocco Fohrer, the spring “Le Virage” campaign spotlighted statement looks from Gucci, Loewe, Khaite, Chloé and Simone Rocha in a bid to showcase a more focused, highly styled vision for both fashion and the luxury e-tailer itself. 

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As reported, Kaminetsky has been “reigniting the magic,” rebuilding a profitable, full-price business and sharpening the focus on product, service and storytelling.

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She has rehired Claudia Plant, Net’s first employee and cofounder, as chief brand and customer officer, and brought in Brigitte Chartrand as chief buying and merchandising officer to double down on runway looks, key trends and a curated mix of heritage and emerging labels.

Net-a-porter spring 2026 campaignCourtesy

Kaminetsky told WWD earlier that she is putting the high-spending EIP client at the center, expanding personal shopping, hosting trips and intimate events, and creating “secret shops” of exclusive product, while also wooing lapsed customers with same-day delivery in key cities and renewed editorial energy via Porter, the magazine.

“I truly believe Net-a-porter will be the authority of fashion again. There’s a magic to the community and a belief — internally, externally, among brands and customers — that Net is going to be at the top of its game again,” she said.