EXCLUSIVE: Depop and Burton Launch Anniversary Archive Shop

by · WWD
Burton has opened up its 50-year archive for a new Depop shop.Courtesy of Depop/Burton

Tied to the 50th anniversary of Burton, the snowboard brand is launching an archive shop on Depop.

“Burton is as synonymous with snowboarding as it is with winter style, making them a uniquely exciting partner for us,” said Steve Dool, senior director of brand and creative at Depop. “Opening up the Burton archive to the Depop community is a perfect way to embody our mission of making it as easy as possible to access sought-after, well-made pieces from the past that are just as relevant and appealing today as they’ve ever been.”

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Notable pieces within the shop include outerwear, apparel and accessories that focus on the history and evolution of snowboard style. As a nod to the five-decade milestone, 50 archive pieces will be available to shop for U.S. consumers.

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Courtesy of Depop/Burton

Spanning the late ’70s, when the brand was founded, into the 2000s, the curated selection pulls from brands such as Burton, Analog, Ronin, Mark XIII and Idiom directly from Burton’s archive.

“If you’ve ever wondered what snowboarders were actually wearing back in the day, this drop is your answer,” said Todd Kohlman, resident archivist at Burton. “These are real pieces from our archive and each one tells you something about how snowboarding looked and felt at the time. Opening the archive with Depop gives a new generation the chance to connect with that history in their own way. These pieces are a part of our story and it’s going to be awesome to see where this community takes them next.”

BLOTTOCourtesy of Depop/Burton

Another drop to celebrate Burton’s anniversary is slated to follow in mid-November. Content creation from leading voices within the fashion and snow sports space is supporting the drop, to connect the history of the clothing with today’s generation styling archival pieces in new ways. This is also part of Depop’s new “Brand Shop Drop” series rollout.

The Depop x Burton archive shop, with all pieces retailing at $50.50 and under, launches on Wednesday at depop.com/burtonsnowboards.

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