Pauline Dujancourt Spring 2027: Out of the Shadows

by · WWD
Pauline Dujancourt Spring 2027 Ready-to-Wear Collection at London Fashion WeekCourtesy of Pauline Dujancourt

Season after season, Pauline Dujancourt celebrates womanhood by sending a message through her clothing. For spring, it was to step out of someone else’s shadow and come into your own.

Her message was to “just be the best version of yourself, be independent, be you,” the London-based French designer told WWD.

The spring lineup followed the loss of love through seven emotions, from despair to relief, each represented by a color. Despair was dark, with notes of blues and oranges; pain was pink with intertwining blacks and whites, and relief was pure white.

In addition to the knitwear that put her on the map, Dujancourt introduced new lace textiles on draped skirts with floral prints and pleated, puffy sleeves.

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Also new was bridal, a segment where the brand is seeing growing demand and that had her using patterned satins, tightly linked lace and sheer fabrics, best exemplified in her wedding gown finale.

The thin-strapped long gown with a sweetheart neckline, trailing more than 700 handwoven alpaca loom flowers pieced together over organza and tulle, took over two weeks to knit in Peru, before being assembled in London over 10 days.

That said, Dujancourt has been bolstering her teams in Peru, France and the U.K. in recent months, following her 2026 ANDAM Special Prize win in July and joining Dover Street Market Paris’ brand development program shortly after.

As wholesale grows, she is focusing on producing less time-consuming items more quickly. “It’s not just for the show; it’s for real life as well,” Dujancourt said.