Alaïa’s Six Pieces for Bergdorf Goodman

by · WWD
Azzedine Alaïa for Bergdorf Goodman.Courtesy image

HAPPY ANNIVERSARY: Alaïa joined the scores of designers commemorating Bergdorf Goodman‘s 125th anniversary with exclusive products and nostalgic pieces.

The Parisian luxury design house has created a six-piece capsule collection for BG’s milestone that officials said “brings together iconic creations and archival silhouettes.” The capsule includes an A-line pony-hair leather coat in rich chocolate, a black-and-silver studded skater skirt and matching dress, a contemporary sweater engineered in an innovative knit, a sculptural body-con dress in deep green velvet and a chocolate dress featuring the legendary V-shape first unveiled on the 1982 runway.

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Bergdorf Goodman and Alaïa have partnered together since 1981, when the legendary and late Bergdorf fashion director Dawn Mello spotted Paris fashion editors wearing Azzedine Alaïa to shows. Recognizing a transformative talent, Mello invited the designer to New York in 1982 when he staged a fashion show inside Bergdorf’s. The event marked Alaïa’s debut in New York and was photographed from the audience by Andy Warhol. According to Bergdorf’s, customers responded with such enthusiasm that Alaïa’s line at the store sold out within two days, “instantly cementing Alaïa’s connection.”

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Bergdorf’s has a reputation for either discovering or supporting new designers early in their careers including Michael Kors, Claude Montana and Gianfranco Ferré, as well as Alaïa.

For its 125th, Bergdorf’s actually partnered with more than 100 brands, on exclusive collections and special products spanning more than 850 styles from Akris, Schiaparelli, Roger Vivier, Michael Kors, Brunello Cucinelli, Diotima, Thom Browne, Tom Ford and Zankov, among others. Many designers attended BG’s birthday party held Sept. 9.