EXCLUSIVE: Ashtin Earle Signs With IMG Models

by · WWD
Ashtin EarleCourtesy of WME

Ashtin Earle is looking beyond the fashion week front row.

The 23-year-old content creator has signed with IMG Models, WWD has learned exclusively. The agency will work with Earle to develop her modeling portfolio across fashion and beauty, formalizing a career move she has been working toward for years.

“I’m so excited to be starting this next chapter with IMG Models,” Earle said. “I’ve always loved fashion, followed the industry closely and have cultivated my own personal style, so getting to work with a team as iconic as IMG to develop my profile as a model feels really special. I’m excited to explore this industry even more and see what we can create together.” Earle will be managed by Luiz Mattos.

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IMG’s roster includes Gigi Hadid, Anok Yai, Alex Consani and Ashley Graham, just to name a few. The signing follows a busy spring 2027 fashion month, when Earle attended shows from Louis Vuitton, Balenciaga, Gucci, Mugler, Calvin Klein and Michael Kors.

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Ashtin Earle at the Calvin Klein Euphoria launch party on Sept. 11, 2026.Lexie Moreland/WWD

She’s already spent time in front of the camera for commercial campaigns. In September 2025, Earle starred in a Juicy Couture and Saint James Iced Tea collaboration, photographed by Alana O’Herlihy. The pink-heavy imagery, complete with velour tracksuits and rhinestone references, played on the resurgence of early-2000s fashion.

Earle previously appeared in a campaign for Edie Parker as well, and she has also worked with MAC Cosmetics, Kilian Paris and Skims on social media campaigns.

Ashtin Earle stars as the face of the Juicy Couture x Saint James Iced Tea collaboration.Courtesy of Juicy Couture

Her father and manager, TJ Earle, said the signing was a long time coming. “Modeling has been a dream of Ashtin’s for as long as I can remember, and something she’s worked hard toward for years, so it’s amazing to see that dedication come to fruition. We’re so excited to work together to continue building Ashtin’s presence in an industry she’s always loved.” UTA will continue to represent Earle in other areas of her business.

A New Jersey native and Tulane University graduate, Earle began posting on TikTok in 2020. She now has more than 2.3 million followers across social media, according to her representatives, sharing everything from beauty routines and outfits to life in New York.

The signing also follows the September premiere of “Earle Meets World,” the Netflix reality series centered on her older sister, Alix Earle, and their family. Netflix’s cast introduction described Ashtin as an “aspiring model.” It looks like that part of her bio will need updating.