M&S Christmas advert 2024 features Britain's Got Talent star in a magical festive journey

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M&S has launched its 2024 Christmas Clothing & Home campaign featuring a special guest.

The festive season has been kickstarted early by M&S, who have released an inspiring advert that highlights the transformative power of the holiday period.

The captivating video stars young talent Skylar Blu from Britain's Got Talent's 15th season and is set to the tune of 'I Believe in Miracles' by the Jackson Sisters.

Ten year old Skylar Blu plays a delightful young girl who uses a magical snow globe to bring her family together in the most surprising ways.

The young girl at the heart of the story triggers her family's festive transformation. When she first spots a snow globe from across the room, she looks into it and the magic starts.

She hears a sound and suddenly hundreds of baubles tumble down the stairs in the hallway. As she continues to shake the enchanted snow globe, more magical events occur.

As the advert progresses, viewers see the world through the child's perspective and the laws of physics seem to warp.

It appears as if the entire house is inside a magical snow globe and with each movement, the whole room flips upside down.

Her family defies gravity, dancing together around the room, with snow swirling and twirling in a pure flight of fantasy.

By the conclusion, her whole family shares the same enthusiasm as the young girl, and they are having the time of their lives.

The advert concludes with the tagline: 'Christmas Starts Here'. The full 90-second version will debut on ITV's This Morning will air the 90-second advert for the first time at 10:30 am on Thursday, November 7.

Anna Braithwaite, M&S Clothing & Home Marketing Director, stated: "For many of our customers, Christmas is one of the biggest events in the calendar, a moment for the whole family to look forward to, to come together and create lasting memories."

"The festive season instils a sense of hope, wonder and joy and this year, we're taking a playful approach by adding a little fantasy to our Christmas campaign."

"We have long been known to deliver the magic and sparkle of Christmas for our customers and this season, through our campaign, we're showcasing the very best of M&S, with exceptional quality, stylish clothing and innovative, thoughtful and playful gifts all at a great value."

Britain's Got Talent judge Alesha Dixon surprised Skylar at her dance class when she was just seven years old and invited her to participate in the competition series.

During her audition, Skylar performed a dance routine to 'Footprints In The Sand' by Leona Lewis, advancing to the next round, but unfortunately, did not make it to the semi-finals.

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