Universal Studios, Pokémon level up theme park collaboration

Universal Studios Japan and The Pokémon Company have outlined plans to develop new Pokémon-themed experiences, with the first phase set to begin at Universal Studios Japan. The project forms part of the park’s ongoing strategy to expand its range of character-based attractions.

The collaboration aims to introduce new immersive experiences based on the Pokémon franchise. Universal Studios Japan has previously presented Pokémon parades and shows since October 2021, and the new project will build on these earlier initiatives.

Following its debut in Japan, Universal Destinations & Experiences plans to introduce Pokémon experiences at other Universal parks worldwide. Further details, including timelines and formats, will be announced at a later date.

The project is positioned as a long-term collaboration between Universal Studios Japan and The Pokémon Company, marking the next stage in a partnership first announced in 2021. The new development coincides with Pokémon’s 30th anniversary.

Universal Studios Japan said the initiative is intended to expand the park’s portfolio of large-scale themed entertainment, while also serving as a foundation for future international developments across Universal’s global network.

Mark Woodbury, chairman and CEO of Universal Destinations & Experiences, said: “Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations.”

“As Pokémon celebrates its 30th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokémon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe,” added Tsunekazu Ishihara, president and CEO of The Pokémon Company.