Taylor Swift’s Biggest Album Is Back—Just One Week After Disappearing
by Hugh McIntyre · ForbesTaylor Swift is, almost always, the queen of the Billboard 200. The singer-songwriter can usually be counted on to fill the most spaces on Billboard’s most closely-watched albums chart. That’s true once again this week—and she manages the feat as her most successful title ever returns to the tally following an extremely rare disappearance.
1989 is back on the Billboard 200 again this frame. The bestseller reappears at No. 199—in second-to-last place—on the ranking of the most-consumed albums in the U.S.
That blockbuster project finds its way back to the Billboard 200 after falling away recently—possibly for the first time ever. Several X (formerly Twitter) accounts noted last week that 1989 didn’t appear on the chart for what may have been the first time ever. Just one period later, it’s back, as longtime listeners can’t stay away from the pop masterpiece.
1989 debuted at No. 1 on the Billboard 200 in late 2014. The set was buoyed by several massive singles, namely “Shake It Off,” which arrived before the set dropped. The title would go on to turn songs like “Blank Space,” “Wildest Dreams,” and “Bad Blood” into smashes as well, among others.
Since then, 1989 has maintained a near-perfect track record on the albums list. Swift’s Grammy winner stands as her longest-charting effort on the Billboard 200—an honor it still holds, even though it’s no longer as popular as it once was. The project has appeared on the ranking for 508 weeks—nearly 200 frames longer than her second-longest-running win, Reputation, which is up to 312 turns on the tally.
Luminate reports that in the past tracking week, 1989 moved 8,300 equivalent units throughout the nation. Just 200 of those were sales. Those are small numbers for a Swift release, but they’re not necessarily odd for a nearly decade-old title—especially one that is no longer the focus for some fans.
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1989 was replaced in the minds of many Swifties last year when the singer dropped 1989 (Taylor’s Version). The reworked take on the massively popular set is performing much better than its predecessor, as this week it’s up to No. 32 on the Billboard 200.
This time around, Swift claims 11 spaces on the Billboard 200. That’s an incredible amount of real estate for one artist to own, and no other act comes close to double-digit wins this frame. All but three of those titles appear inside the upper half of the 200-rung roster, with only Evermore (No. 103), Speak Now (Taylor’s Version) (No. 149), and the first 1989 sitting closer to the bottom.