Godiva's nostalgic handcrafted animation celebrates a century of artistry
by https://www.creativebloq.com/author/joseph-foley · Creative Bloq
Share this article
0
Join the conversation
Follow us
Add us as a preferred source on Google
Newsletter
Subscribe to our newsletter
The Belgian chocolate brand Godiva is a century old this month. To celebrate, it's putting the focus on its commitment to craftsmanship with a nostalgic 2D animation.
The animation touches on the brand's history while highlighting the magic of shared moments and celebrations through a series of era-spanning vignettes. Like the viral Intermarché Christmas wolf advert, it's another example of how handcrafted work can evoke a more powerful and authentic connection with audiences in these times of AI phoniness.
Godiva says the animation is intended to honour a "legacy of artistry, innovation, and timeless indulgence" rooted in the passion that inspired founder Pierre Draps in his Brussels workshop and shaped by his wife Eugénie's innovations and attention to detail.
You may like
Watch the first episode of Amazon Prime's surreal new animation for free
Divine Chocolate’s gorgeous illustrations show the power of storytelling
Disney and Pixar love this latte artist's delightful animations
The piece was produced by the London-based animation studio The Line and directed by Sam Taylor. Leighton Meester of Gossip Girl fame narrates, reprising her role as Lady Godiva from previous ads to provide a constant across generations.
The Line says its aim was to "take viewers on a journey through decades of meaningful moments celebrated with premium chocolate".
"We wanted each decade to introduce a new ensemble of characters, authentic to their time period," it says.
For more animation news, don't miss Looney Tunes' Japanese makeover and one animator's Pixar-inspired latte art.
Get the Creative Bloq Newsletter
Sign up to Creative Bloq's daily newsletter, which brings you the latest news and inspiration from the worlds of art, design and technology.
Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors