KAY Just Dropped an Entire Fall Jewelry Collection That We’re Already Obsessing Over

KAY Rocksbox The Everyday Lab-Grown Diamond Tennis Bracelet

The temps haven’t even dropped below 70 degrees, and yet I’m already in full fall mode, she writes as a pumpkin chai candle burns in the corner. And while boots and a sweater might be a recipe for heat stroke a little overkill at this point in September, there’s one autumnal staple that won’t cause you sweat stains.

KAY Jewelers just dropped an entire fall jewelry collection, and it’s so good I’m reviving the cliché adage “diamonds are a girl’s best friend” just for the occasion—especially considering almost everything is 25% off. Now that’s a loyal friend if I’ve ever met one. Since the entire campaign concept is about going all in, we might as well lean into the theme and add some sparkle to our fall wardrobe. (Oh, and if you want a good cry, check out the campaign video that moves through a series of relationships, portraying love at all different stages. Charli XCX’s “Everything is Romantic” really got the waterworks going for me.)

Kay Jewelers

“At a time when people are encouraged to play it cool and hold something back, KAY is taking the opposite position,” says Julie Yoakum, President of KAY Jewelers, in a press release. “We believe the best things in life happen when you go all in, and love is no exception.”

KAY Jewelers Paperclip Chain BraceletNow 25% Off$600 $450 at KAY

KAY Jewelers Lab-Grown Diamonds Bezel-Set Solitaire NecklaceNow 25% Off$650 $487 at KAY

KAY Jewelers Rocksbox The Everyday Lab-Grown Diamond Eternity BandNow 25% Off$278 $208 at KAY

KAY Jewelers Rocksbox The Grace Lab-Grown Diamond Pavé Bar BraceletNow 25% Off$198 $148 at KAY

The collection has everything—diamond necklaces (like this to-die-for bezel design), staples for your wrist stack (we love the paperclip chain bracelet!), and even engagement rings you can passive-aggressively send your boyfriend. <3 (Rule of thumb: the longer he waits to propose, the more carats. This Monique Lhuillier Bliss Marquise-Cut is the least you deserve.)

KAY Rocksbox The Everyday Lab-Grown Diamond Tennis BraceletNow 25% Off$998 $748KAY

Though, personally, I have my eyes on whatever is the most expensive (hey, diamond tennis bracelet!), there are actually so many affordable selects that still feel oh so luxe. This Mariel Lab-Grown Diamond Open Ring is the type of style you’ll put on and never take off; these diamond huggies are timeless; and I can guarantee these solitaire studs will be at the top of every girl’s wish list. Now, would you believe me if I told you all of the above styles are under $200?

KAY Jewelers Rocksbox The Mariel Lab-Grown Diamond Open RingNow 25% Off$148 $111 at KAY

KAY Jewelers Rocksbox The Everyday Lab-Grown Diamond Huggie Hoop EarringsNow 25% Off$148 $111 at KAY

KAY Jewelers Rocksbox The Vanessa Lab-Grown Diamond Solitaire Stud EarringsNow 25% Off$198 $148 at KAY

If you have a birthday, anniversary, or your partner recently refused to get a sweet treat with you (cardinal sin!), go ahead and send this link on over. They can take it from here. Or, forget the subtle hinting (and/or your significant other altogether), and buy something sparkly for yourself. You deserve it!

Megan SchalteggerFreelance Writer

Megan Schaltegger is an NYC-based writer. She loves strong coffee, eating her way through the Manhattan food scene, and her dog, Murray. She promises not to talk about herself in third person IRL.