Rolling Stones’ Vintage Tour Merch Gets a New Life in This Limited-Edition Streetwear Collection
by Anna Tingley · VarietyIf you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.
The Rolling Stones‘ Hot Lips logo, alongside other seminal images and lyrics from the rock band, are given a new life in a streetwear collection, out today.
In collaboration with Los Angeles-based label Paly and Universal Music Group’s merchandising arm Bravado, the band is launching a limited-edition capsule that splashes the band’s storied imagery on streetwear essentials. The 10-piece lineup pulls directly from the band’s vintage tour archives, featuring distressed tees, zip-up sweatshirts and long-sleeved crewnecks.
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“The Rolling Stones have profoundly influenced music and fashion for six decades, so collaborating with a culture-shaping streetwear brand like Paly is a perfect fit,” Matt Young, president and CEO of Bravado, said in a statement. “With this collection, PALY taps into the band’s iconic visual legacy and retells the story of classic Stones imagery in a way that feels both nostalgic and unmistakably new.”
For Paly designer Kyle Lindgren, whose work often explores the mythology of Hollywood figures through clothing, the collaboration represents a natural extension of his narrative-driven approach. “It’s not every day you get to collaborate with the world’s greatest rock & roll band,” he says. “It’s a true honor to celebrate The Rolling Stones’ mythology through our own lens.”
Highlights from the lineup include a Japan Tour Tee, inspired by their 1990 Steel Wheels Tokyo Dome shows; a distressed, red zip-up sweatshirt splashed with the Hot Lips logo on the back and the band’s name scrawled across in frenetic handwriting; and a yellow long-sleeve with “Sympathy for the Devil,” the band’s 1968 hit, written on the back.
Shop the entire Rolling Stones collection here, and a few standouts below: