‘Myth: A Frozen Tale’ Helmer Inks Content Deal With DreamFlare AI (EXCLUSIVE)

Jeff Gipson, director of Disney Animation’s VR shorts “Myth: A Frozen Tale” and “Cycles,” has inked a deal with startup DreamFlare AI to create a series of shorts for its recently-launched Gen-AI content platform.

With a background in VFX and immersive storytelling, Gipson has been honored with the 2020 AIXR VR Film of the Year award for Myth: A Frozen Tale, a story set in the “Frozen” world; an Advanced Imaging Society Lumiere Award for best animated VR film in 2019 for Cycles, a story that follows a family in their home that was billed as Disney Animation’s first VR short; and four Visual Effects Society Award nominations. He’s also contributed to the VFX on Disney’s “Zootopia” and “Moana.”

“Jeff has continually pushed the boundaries of what’s possible with storytelling, and his visionary direction in the Frozen universe shows just how powerful new forms of media can be,” said Rob Bralver, co-founder and creative director of DreamFlare. “With our AI creator collaborations, Jeff will have an unprecedented opportunity to reimagine what kinds of stories audiences can see.”

“The tools are impressive, but when AI meets human creativity, that’s when the real magic happens,”  said Gipson. “Thinking differently about storytelling is something that I’ve always been passionate about and in meeting with the DreamFlare team, I found kindred spirits. I’m excited to explore how AI can help shape what entertainment is now and also what it can be in the future.”

Gipson is repped by Fourth Wall Management.