Variety and NBCUniversal Partner on Cross-Platform Content Initiative Tied to NBC100 Anniversary Celebration
by William Earl · VarietyVariety and NBCUniversal have partnered on a cross-platform content initiative tied to NBC’s yearlong 100th anniversary celebration.
Starting next month, Variety will publish a recurring series of NBC100 editorial and branded content across Variety’s digital, print, social, video and podcast platforms. The series is designed to examine NBC’s past, present and future. The rollout will extend through December when NBCUniversal’s anniversary campaign culminates in a live three-hour primetime special on Dec. 10.
Variety will tap its vast archive and collaborate with NBCUniversal archivists to document milestone moments, with an emphasis on NBC’s legacy of innovation and its endurance as a cornerstone of media and entertainment business. The editorial series will examine the company’s evolution over a century against the present-day backdrop of industry-wide disruption, and what that signals for parent company NBCUniversal.
Variety’s NBC100 content will be published across the brand’s many platforms and will include live media extensions. The entirety of Variety’s coverage will be gathered on a dedicated NBC100 hub accessible through Variety.com.
“Variety’s partnership with NBCUniversal on its centennial celebration offers a rare opportunity to take a top-to-bottom look at one of companies responsible for creating the mass media sector as we know it today,” said Cynthia Littleton, Variety’s co-Editor in Chief. “It’s also a chance to put a spotlight on unsung heroes and uncover untold moments that influenced the course of history.”
Emily Longeretta, Variety’s director of features, and Michael Schneider, executive editor of television, will lead the initiative with Littleton. Donna Pennestri, Variety’s associate publisher, and Alex Hughes, executive producer of the Variety Content Studio, are closely involved in steering the project.