Oprah Inks Amazon Deal for Her Podcast, Book Club and Original TV Show
by Todd Spangler · VarietyOprah Winfrey, the “Queen of Talk,” is bringing her podcast, book club and old episodes of “The Oprah Winfrey Show” to Amazon under an exclusive multiyear deal.
Under the deal with Winfrey’s Harpo Productions, Amazon’s Wondery podcast network will have video and audio distribution and ad-sales rights to “The Oprah Podcast” across all channels. The deal also gives Amazon rights to her “Oprah’s Book Club” and “Oprah’s Favorite Things” franchises, and the back catalog of the original “The Oprah Winfrey Show” — amounting to 25 seasons.
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Financial terms of the deal aren’t being disclosed.
As part of the new agreement, “The Oprah Podcast,” previously weekly, will expand to two new episodes per week starting this summer. Starting in July, Wondery will distribute “The Oprah Podcast” across Amazon services, including Prime Video, Amazon Music, Fire TV Channels and Audible. The show will continue to be available on YouTube and major podcast platforms. Amazon is still determining how it will present the old TV episodes of “The Oprah Winfrey Show” on its services.
For Wondery, the Oprah deal represents a new plank in its strategy centered on celebrity- and personality-driven podcasts. Other Wondery current shows include “New Heights” from NFL superstars Travis and Jason Kelce; Dax Shepard’s “Armchair Expert”; “Baby, This Is Keke Palmer”; and “Mind the Game” hosted by LeBron James and JJ Redick.
In a reset of the Wondery business, Amazon last year shifted the network’s narrative-driven programming to the Audible brand and is shutting down the dedicated Wondery app and Wondery+ subscription service as it looks to migrate those listeners over to Audible.
Winfrey said in a statement: “Hosting this podcast allows me to continue the work I feel called to do — opening the door for conversations that matter. The kind of conversations that remind us we’re not alone, and invite us to see ourselves and one another more clearly. Expanding our reach globally is an opportunity I embrace, as we continue to connect through stories that invite new ways of seeing and, hopefully, deepen understanding.”
Winfrey, who is 72, launched “The Oprah Podcast” in December 2024. The show is touted as her hosting “meaningful conversations with thought-leaders, global newsmakers, best-selling authors and cultural changemakers” — as well as “everyday people” — often in front of live audiences.
Guests on “The Oprah Podcast” have included Misty Copeland, Hugh Jackman, Kate Hudson, Mel Robbins, Leanne Morgan, Jeremy Allen White, Adam Grant, Serena Williams, Ina Garten, Scott Galloway, Maria Shriver and Esther Perel. Additionally, special “Oprah’s Book Club” episodes feature author discussions in front of live audiences. “The Oprah Podcast” is produced by Harpo Entertainment, executive produced by Winfrey and Tara Montgomery, and co-executive produced by Brian Piotrowicz and Brad Pavone.
“Oprah Winfrey has built one of the most iconic, timeless brands in the world, spanning television, publishing, and beyond,” said Steve Boom, Amazon’s VP of audio, Twitch and games, in a statement. “Through this collaboration with Harpo Entertainment, we are bringing her voice to more people and expanding how her audiences engage with Oprah in ways only Amazon can deliver.”
CAA and Loeb & Loeb negotiated the deal with Amazon on behalf of Harpo Entertainment.
Amazon Music acquired Wondery for a reported $300 million in 2020.