My go-to Redken conditioner is 30% off to ring in the new year

Here’s a story you’ll actually want to start your year with — the iconic Redken All Soft Conditioner, a product I’ve crowned as one of the best conditioners in the shampoo and conditioner landscape I’ve reviewed, is currently 30% off just as we head into 2026.

If you’ve ever stood in your bathroom, hair damp and slightly frizzy, muttering, “Why on earth won’t my hair behave?“, this might be your moment. This isn’t that buy-in-bulk, lovely oversized bottle that’ll stand pretty on your shelf. As its name suggests, it’s the silky-smooth cavalry that so many people actually use and rave about because it makes dry, brittle strands feel softer, smoother and easier to manage.

What makes this deal even more delicious is that it’s happening right before the ball drops. There’s something gratifying about snagging a deal during year-end sales — like giving yourself a little upgrade as the calendar ticks over to a fresh start.

Redken All Soft Conditioner

The formula glides through damp hair, replenishing parched lengths without leaving a greasy finish, and the scent? Light enough to enjoy but not so perfumed that it makes your head feel like a boutique.

Also worth celebrating? The shampoo is also on sale. Hello, better hair days in 2026.

BUY NOW $54.00 $37.99

Part of what makes this conditioner beloved is its rich, emollient texture that doesn’t weigh hair down — a small miracle for folks with dry or textured strands. It truly leaves my hair incredibly soft, silky and noticeably healthier looking after just a few uses. It also detangles like a dream and imparts a shine that makes morning styling feel less like a chore.

The timing couldn’t be more delightful. There’s something innately satisfying about smoothing on a conditioner that actually makes a difference while the rest of the world is making new year’s resolutions. Whether your goal for 2026 is to drink more water, focus on self-care or simply have better hair days, this is a subtle but impactful way to start. Even if your resolutions shift by March, you’ll be glad you started the year with softer, more manageable hair.

more beauty deals

TruSkin Vitamin C Super Serum

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Julep Eyeshadow 101 Eyeshadow Stick

As one of the best Amazon beauty products I reviewed, this swipe-on makeup saver is the secret to a 5-minute routine.

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innisfree Daily UV Defense Sunscreen SPF 36

You should be wearing sunscreen every day, and this cosmetically elegant formulation is one I swear by (trust me, I’ve reviewed dozens).

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Why Trust Post Wanted by the New York Post

This article was written by Victoria McDonnell, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what’s truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria’s latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.

Looking for a headline-worthy haul? Keep shopping Post Wanted.