AnOther Man Launches Its Pieter Hugo and Adidas Originals Cover at DSM

For the latest issue of AnOther Man, Pieter Hugo photographs Grace Wales Bonner’s Autumn/Winter 2026 collection with Adidas Originals in Nature’s Valley on coast of South Africa. The cover launched last week with a celebration at Dover Street Market

Pieter Hugo was celebrating his 50th birthday the night he and AnOther Man launched their photo story, shot in South Africa with stylist Akeem Smith for the magazine’s Winter/Spring 27 issue. The event, which took place at Dover Street Market last week, was co-hosted by Hugo, and AnOther Man’s editor-in-chief Ellie Grace Cumming and art director Jonny Lu.

Continuing his longstanding exploration of place, identity and representation, for this story the artist honed in on Nature’s Valley on South Africa’s southern coast. Speaking to AnOther Man’s contributing editor Lucy Kumara Moore for the edition, Hugo reflected on the area’s personal significance: “[When I spoke to Ellie and Jonny about a shoot for the edition], I happened to be at a house my family has on the south coast of South Africa. It’s in the middle of a nature reserve. It’s incredibly wild, very small and quite isolated. I’ve been going there for many years, always thinking about photography – making mental notes of locations and what looks great at what time of the day. I’ve shot a lot of personal work there.”

Moving between the city and its surrounding landscape, Hugo brought his distinctive documentary-style approach to Grace Wales Bonner’s Autumn/Winter 2026 collection, including her collaboration with Adidas Originals. The casting brought together Cape Town-based models and individuals street-cast in nearby villages. Typical of his approach, the story offers a portrait of a place and the people who inhabit it, touching on the visual codes of cinema, fashion and documentary. 

“A big part of my practice, even though it’s concerned with portraiture, is often responding to an environment,” Hugo said. “I was seeing how one could fit together these three components: Grace’s fashion, my portraiture, and the environment I’d proposed.”

More than 200 guests enjoyed the cover’s launch party, celebrated with an evening of drinks and food, provided by Rose Bakery at Dover Street Market. Attendees, intersecting the worlds of fashion, music, filmmaking and art, included Tallulah Harlech, Isaac Benigson, Ancuta Sarca, Birgita Toyoda, Jerry Stafford, Denzel Himself, Piotr Chamier, Ella Ezekiel, Casper Sejersen, Reuben Esser, SJ Todd, Liberty Joy, Simon Parris, Raphael Hirsch and Manu Loca.

Opening the celebrations to the public, AnOther Man invited readers and members of the wider Dazed audience to attend, registering through the Dazed Club app. Guests left with posters signed by Hugo – a limited-edition keepsake from the evening, and the issue.