Good Food Show Winter 2024 promises a feast for the senses

Visitors can save 15% on general admission by quoting 'REACH' at checkout before Friday, November 8*

The Good Food Show Winter 2024 is set to return this autumn, promising a culinary extravaganza that food enthusiasts won’t want to miss.

Taking place from Thursday, November 21, to Sunday, November 24 at the NEC Birmingham, the event is an annual highlight for those looking to immerse themselves in festive flavours, cooking demonstrations and workshops, and fabulous shopping opportunities.

Attendees will also be able to hear behind-the-scenes stories and exclusive insights from experts in podcast-style interviews on the Let’s Talk Good Food stage.

There will even be the opportunity to meet celebrity chefs, get their cookbooks, and have them personally signed, before grabbing a special snap with the culinary legends.

For more details on what's in store, read on...

A star-studded line-up

The Big Kitchen will be the centrepiece of the show, featuring live cooking demonstrations from some of the most popular chefs in the industry.

Attendees can look forward to seeing the following stars:

• Michel Roux, Matt Tebbutt, and Lisa Faulkner on Thursday
• James Martin, Gennaro Contaldo and Greg Rutherford on Friday
• Tom Kerridge, John Torode, Lisa Faulkner, Paul Ainsworth and Clare Smyth on Saturday
• Nadiya Hussain and Jane Dunn on Sunday

These established chefs will be showcasing their skills live, and providing visitors with mouthwatering recipes and invaluable cooking tips.

Culinary experiences

The Good Food Show Winter 2024 promises a variety of experiences designed to inspire and educate food lovers.

Allowing visitors to watch a host of remarkable chefs create delicious dishes live on stage, The Big Kitchen will provide the perfect opportunity to gather new recipes and cooking techniques.

Meanwhile, the Christmas Kitchen will let attendees dive into the festive spirit with live cooking that focuses on holiday recipes. Hosted by Chris Bavin, the event will feature experts like Sophie Wyburd, Julie Lin, Becky Excell, Rachel Green, and more.

And, over at the Good Food Kitchen, cooking enthusiasts can see Good Food Magazine brought to life thanks to host Barney Desmazery and the Good Food team. Special guests in attendance include Chetna Makan, Max La Manna, and Becky Excell who will all share their culinary expertise.

Kitchen tips for everyone

For those looking to get hands-on experience, the show offers a range of interactive workshops to help them take their culinary skills to the next level.

This includes a special demonstration on knife techniques to help budding chefs handle their blades like a pro, as well as festive decorating to help visitors get creative with holiday-themed decorations so they can make stunning creations at home.

There will also be a cocktail making class, so attendees can master the art of making festive drinks in their very own kitchen.

Please note alcohol is only available to people aged 18+. The Good Food Show Winter 2024 follows the 'challenge 25 policy' so you may be asked for ID when purchasing. Please drink responsibly. Do not drink if you are pregnant.

Foodie favourites

Of course, the show wouldn't be complete without the opportunity for visitors to indulge their tastebuds in mouthwatering food and drink.

That's why the Fabulous Food Finds Tasting Theatre will have sessions for guests to experience a variety of flavours. This includes cheese tastings to discover new brands and perfect pairings, spice sessions to take dishes to the next level, chocolate tastings to satisfy their sweet tooth, and even mystery tastings to challenge their palate with surprise flavours.

Visitors can also take a seat in the Good Food Wine Club to explore a curated selection of wines perfect for Christmas dinner. They can learn from experts as they sip and swirl their way through various tastes, enhancing their knowledge and appreciation for the beloved beverages.

Plus, attendees are encouraged not to miss out on dining at the Good Food Restaurant. Here, families and friends can enjoy a delicious lunch inspired by recipes from the Good Food Magazine, making it a perfect treat.

Shopping extravaganza

The Good Food Show Winter 2024 will also feature hundreds of artisan producers and recognised brands offering fantastic delights and gifts.

From exquisite hot chocolates by Mörk Chocolate to premium wines and incredible cookware from Hexclad, it’s an excellent opportunity to stock up on festive goodies and discover new foodie favourites too.

As visitors sample, shop and explore, they'll be able to enjoy festive-themed tunes from the bandstand, adding to the lively atmosphere of the event.

Exclusive discounts and the VIP experience

This year, visitors can save 15% on general admission tickets for the Good Food Show Winter 2024, by quoting the code 'REACH' at checkout before Friday, November 8, 2024*, providing great savings for early birds.

For an extra special visit, there's also a VIP experience available to book for those aged 18 and over, with exclusive perks such as:

• Access to the VIP lounge with complimentary soft drinks
• Fantastic seats in The Big Kitchen
• A glass of fizz upon arrival
• VIP parking
• A goody bag filled with festive treats
• Access to a prosecco bar
• Access to the VIP cloakroom and toilets
• A shopper bag to hold visitors' purchases

VIP tickets are available for £100 (Thursday/Friday) or £105 (Saturday/Sunday), with discounts available for over 65s.

Plan your visit

The Good Food Show Winter 2024 will run from 9.30am to 5.30pm on Thursday to Saturday, and from 9.30am to 5pm on Sunday.

When booking tickets, visitors must select an entry time, but can arrive any time after their designated slot begins.

So, whether someone is looking for cooking inspiration from renowned chefs or for bespoke gifts from artisan producers, there's something for everyone at this festive celebration of good food.

To find out more and book tickets, visit the website.

*Terms and conditions apply. Offer not valid for VIP tickets, added extras, or in conjunction with any other offer. The celebrity line-up is subject to change and special guests will be appearing on selected days only. Offer ends at 11.59pm on Friday, November 8, 2024. E-tickets are subject to a £3.95 transaction fee per order. Details correct at the time of publication.