Boss opens 1st athleisure store on Las Vegas Strip

A new activewear store has opened at Fashion Show Las Vegas.

Boss, a brand under Hugo Boss, opened its first ever athleisure store at Fashion Show on May 9, according to a press release.

The release also said the store “marks a significant milestone” for the brand with its expansion into the sports and athleisure space.

The store includes an assortment of golf and tennis-inspired pieces, technical activewear, and modern essentials “engineered for comfort and functionality,” said the release.

It is now open in Fashion Show, on the second floor near Neiman Marcus.

Contact Emerson Drewes at edrewes@reviewjournal.com. Follow @EmersonDrewes on X.