Guerlain Brings Parisian Glamour To NYC For A Star-Studded Fragrance Celebration

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Guerlain brought a touch of Parisian elegance to New York City on Tuesday evening, celebrating the launch of L’Heure Bleue with an exclusive gathering at Le Jardin sur Madison. Hosted by the Maison’s Director of Perfume Creation, Delphine Jelk, the affair welcomed an impressive guest list, including Irina Shayk, Nicky Hilton Rothschild, Jordyn Woods, Natalia Bryant, Olivia Ponton, Athena Calderone, and singer Ashe.

Marking Guerlain’s first major feminine fragrance launch in over a decade, the evening was inspired by the magical moment when daylight gives way to dusk, known as the blue hour. The iconic French beauty house brought this inspiration to life with a dreamy, immersive celebration high above the Manhattan skyline. For the occasion, the rooftop overlooking Madison Square Park was transformed into a sky-inspired escape. Guests enjoyed cocktails surrounded by a living iris garden, explored interactive fragrance discovery stations, and watched artist Nikki Javid bring her interpretation of the blue hour to life through a live painting. As the evening unfolded, attendees gathered for an intimate seated dinner curated by Michelin-starred chef Daniel Boulud. The celebration continued with a surprise performance by Broadway star Maya Boyd, adding another memorable moment to the already enchanting evening.

Of course, no fashionable New York gathering would be complete without a little dancing. DJ Isabella Massenet took over the decks for the evening’s after-party, keeping the festivities going well into the night. Also spotted among the crowd were Tessa Brooks, Ava Dash, Gabrielle Richardson, and more friends of the house.

With its nearly 200-year legacy of craftsmanship, artistry, and innovation, Guerlain continues to prove that some things never go out of style. And with L’Heure Bleue taking center stage, the storied French Maison gave New York’s chicest crowd another reason to celebrate.

Photography: Jason Lowrie/BFA