Coming to a theater near you: Gen Z is going to the movies and driving box office sales, says survey

A new survey finds that Generation Z has become the most active moviegoing demographic, with the cohort attending more films per year than older generations, multiple news outlets report.

And Gen Z, those born between 1997 and 2012, isn’t holding back on concessions or premium format screens such as IMAX, the survey by movie-ticketing company Fandango found.

The survey, published Wednesday, comes as overall movie theater attendance is lagging about 20% behind pre-COVID levels.

The survey reflects trends across all theater demographics, with 87% of Gen Z and 82% of millennials having seen at least one movie in theaters in the past 12 months, compared to 70% of Gen X and 58% of baby boomers.

Gen Z moviegoers treat the experience as a social activity while citing a better selection of films and the appeal of getting out of the house as key motivators, the survey found.

• Juliet La Sala can be reached at jlasala@washingtontimes.com.