Don Julio made history at the 12th edition of the Africa Magic Viewers' Choice Awards (AMVCA), becoming the first luxury spirits brand ever to serve as

Don Julio made history at the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA), becoming the first luxury spirits brand ever to serve as headline sponsor of Africa’s most prestigious film and television ceremony. Advertisement Held on May 9, 2026, at the Eko Hotel and Suites in Lagos, the night marked a defining moment not just for the brand but for the evolving relationship between premium culture and African storytelling. The partnership was not one of logos and stage credits. In the lead-up to the ceremony, Don Julio, through Daniella Peters, raised glasses to the zeal and contribution of African creatives. At the ceremony itself, Don Julio celebrated winners through The Don’s Table conc, hosting an exclusive edition for AMVCA winners. Rather than a conventional brand moment on stage, the experience gave award recipients a platform to speak freely about their creative journeys, the discipline behind their work, and what their wins meant to the African film industry.Advertisement The evening…

The Africa Magic Viewers’ Choice Awards has always been more than an award show. It is one of the few nights where African film, fashion, culture and identity meet in one room with the red carpet becoming its own form of storytelling.