Over the past two months, soaring temperatures across Nigeria have made staying fresh and comfortable more difficult. From navigating crowded spaces in sweltering conditions to repeatedly wiping away sweat, the discomfort has been widespread. For those with active lifestyles or constantly on the move, maintaining proper hygiene has become even more demanding.Advertisement Building on the momentum of its first edition, which introduced the #OwnTheSweat campaign to communities across the country, Dettol Cool returned with a more immersive approach. With #OwnTheSweat 2.0, the focus was on deeper, more engaging experiences within environments where movement and physical activity are part of everyday life. At the centre of this experience is the Dettol Cool antibacterial bar soap. It is designed to support active lifestyles with triple-action benefits: 99% germ protection, a cooling sensation that lowers skin temperature by up to five degrees, and long-lasting defence against body odour, even during intense physical…

Dettol Cool’s #OwnTheSweat 2.0 campaign tackles Nigeria’s heat with immersive fitness activations, promoting freshness, hygiene and confidence for active lifestyles.