BACKROOMS Has Cracked the Code on Gen Z Moviegoing With a Massive $118 Million Global Opening
For years, Hollywood has been asking the question… where did the younger moviegoing audience go? Studios have spent a lot of time trying to figure out how to get Gen Z off their phones, away from YouTube, and back into theaters. This weekend, Backrooms may have finally provided the answer. A
2 Jun 19:00 · GeekTyrant