Sam Mintesnot had checked off everything she possibly could have from a long list of to-dos in preparation for the Coachella music festival. She crafted the best outfits, got her hair and nails done,

Social media content out of Coachella often looks spontaneous and fun, but many content creators engage in intense planning weeks or even months.

Social media content that comes out of the sprawling Coachella music festival often looks spontaneous and fun, but many content creators engage in intense levels of planning and strategy weeks or even months in advance.