The annual worst slogan of the year award was handed out on Thursday. This year, the award, which is a blue tile with the slogan written on it, was given to a farmer's store in Akkerhof for their slogan “Beter dan snuiven… onze pitloze DRUIVEN.” This translates to “better than snorting…our seedless grapes!”, a play on words also referencing the snorting of drugs.